Articles on: Zoex Pixel

UTMs for Facebook

What's a UTM?

The Universal Tracking Module (UTM) is a simple code that can be added to any URL in order to be able to track the performance of campaigns and content.

Why do we need them?

When a Facebook user arrives at your store from an ad, UTMs help us figure out which ad they clicked.
This is why you need to make sure you're using the right UTMs so we can get the most data from your visitors.

Facebook is using dynamic UTMs which are helpful because they provide an automated way to populate values into specific parameters we set at the ad level.

Adding UTM to Facebook ad

Copy the following UTM code:


Go to any ad you want to track:

Scroll down till you see "URL Parameters" and paste the UTM code there:
Please note that you will have to do this for every ad you want Zoex Pixel to track. You can also bulk edit your ads to speed up the process

Well, that’s a wrap!

If this article did not solve your issue, our support team is available for you, just click the live chat button at the bottom-right corner of this page.

🙏 If you find our app useful, help other merchants find it by leaving us an honest review on the Shopify app store! It means the world to us.
📧 Please let us know if you spot any typos, mistakes or omissions via [email protected]

Updated on: 30/01/2023

Was this article helpful?

Share your feedback


Thank you!