UTMs for TikTok
What's a UTM?
The Universal Tracking Module (UTM) is a simple code that can be added to any URL in order to be able to track the performance of campaigns and content.
Why do we need them?
When a TikTok user arrives at your store from an ad, UTMs help us figure out which ad they clicked. This is why you need to make sure you're using the right UTMs so we can get the most data from your visitors.
TikTok is using dynamic UTMs which are helpful because they provide an automated way to populate values into specific parameters we set at the ad level.
Adding UTM to TikTok ad
Copy the following UTM code:
Go to any ad you want to track:
Go to ad details and scroll down to destination page. There you should choose website as the destination page and paste the UTM alongside your store url.
Please note that you will have to do this for every ad you want Zoex Pixel to track.
Well, that’s a wrap!
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Updated on: 05/09/2022