Recommended UTMs

• UTMs for Facebook

  What's a UTM? The Universal Tracking Module (UTM) is a simple code that can be added to any URL in order to be able to track the performance of campaigns and content. Why do we need them? When a Facebook user arrives at your store from an ad, UTMs help us figure out which ad they clicked. This is why you need to make sure you're using the right UTMs so we can get the most data from your visitors. Facebook is using dynamic UTMs which areFew readers

• UTMs for TikTok

  What's a UTM? The Universal Tracking Module (UTM) is a simple code that can be added to any URL in order to be able to track the performance of campaigns and content. Why do we need them? When a TikTok user arrives at your store from an ad, UTMs help us figure out which ad they clicked. This is why you need to make sure you're using the right UTMs so we can get the most data from your visitors. TikTok is using dynamic UTMs which are helpful bFew readers

• Onboarding for Attribution

  What's Zoex Attribution? Zoex Attribution is our solution to provide better attribution in a post-iOS world. As we both know, having a Conversion API is just not enough. Why do you need Attribution? I'm pretty sure you've had a situation where you get orders and then you check your ads. You can't figure out why it displays lower than it should. You have trouble understanding which ads actually convert and not knowing what to scale. Let us help you out. Setting up AttributionFew readers